Created a Course but Lack Confidence? Here’s What to Do


You have lovingly created your online courses and even built some services around your area of ​​expertise; but in the back of your mind you always have that little sense of dread, a little bit of nibbling of fear ‘what if I’m not good enough?’, ‘what if I ever get an unhappy customer?’

The fear of the disgruntled customer. sip.

It’s a fear that can keep many edupreneurs from ever getting their content out there. But it shouldn’t stop us. We can never please everyone, but it’s also no fun when it happens. I know, I’ve been there.

What to do if the worst happens?

Sometimes – very occasionally, our worst fears, the things we fear most can actually happen.

For me the best way to overcome this feeling of ‘being rubbish and not good enough’‘ is to deliver too much, to help too much and to be the kindest, most helpful person anyone has ever encountered. And honestly, I instantly feel better about everything from my skills and knowledge to my entire existence.

When I don’t feel good about my abilities, I do my very best to FIND people I can help. I look for questions I can answer in Facebook groups, I browse forums, and I look for questions specifically asked about things I know how to do.

There is no greater affirmation of your innate abilities than showing yourself that you have a lot of answers to questions other people ask, and that they want to thank you for the information and enlightenment.

In fact, it is my moments of complete self-doubt that have caused the biggest shifts in my success.

In early 2016, I gave birth to my long-awaited daughter, Chloe. As much as my husband and I had been trying to bring her into the world for 3 years and I longed for her with all my might, I was still terrified of how I would cope with upholding my professional castle while adjusting to my new role of ‘mom’, especially since we had no family at all on the same side of planet earth as us.

I was on edge, my self-efficacy was crumbling and I was very scared.

There has never been a time in my life where I felt more like ‘I can’t do this’. And then the absolute worst happened.

Just as I was holding my newborn baby in my arms, my company had its first unsatisfied customer in over a decade. To add an extra layer of terrifying terror to the already soul-crushing situation, the hapless customer immediately went into an all-powerful and completely overactive public diatribe over the ugly PowerPoint presentation she’d received (it was pretty ugly).

In business we all deal with crazy clients, but to have your first in ten years while already dealing with self-doubt AND having your hands spectacularly tied by a bundle of love at 3am on a Saturday night when you can literally do nothing do to fix the situation, you can really push a girl over the edge!

This situation literally threw me into the hormone fueled grip of severe anxiety as I read her hate mail and public abuse (even after giving her a full refund!).

After all, I had told the world I was an expert. I had categorized myself as the best in the business. I had positioned myself, my company and my team as spectacular. I had built a following of great supporters who believed me as I had believed myself after a decade of successful results.

For anyone feeling a little distant from their course of creation and edupreneurial mojo, this experience for me was the equivalent of burning in a catastrophic scatter bomb and taking my soul to hell with its own remains. Dramatic? Yes. WHERE? Definitely.

This situation is an absolute nightmare for any edupreneur.

But this is where it gets interesting and why can I now look back on this situation and wish I could thank this client for what has become one of the biggest turning points in the rise of my most recent success.

After overcoming my initial reaction to run, hide and give up, I took stock of the facts.

If you are ever in a similar situation, consider the following:

  1. Remember why you started
  2. Remember what you love
  3. Think of all the people you’ve helped over the years
  4. Remember you DO know a metric ton of things that are super helpful to others
  5. Remember you can make a positive difference to more people
  6. Remember you are a good person

I went through these reflections myself and came to one conclusion:

I just need to prove it. (That I AM good at what I do).

To keep proving it, all I have to do is serve, give and help. (Show them; show them all).

“Helping others is how we help ourselves.” – Oprah Winfrey

No one hates a helpful giver.

I was so afraid that this person’s comments to others would hurt my name and my work (yes, I gave ONE person so much power at a time when I was weak), that I decided the only way I could recover was to show the world how wrong this customer was.

I imagined she would say to someone ‘That Sarah is bullshit‘, and then imagined that the people she said it to just looked at her like she was crazy and then presented her with a million ways I’d helped them and helped others with lots of helpful content and transformation courses.

Achieving this meant more than telling people that my company and I were good at what we did.

It meant more than fighting her tirade.

It basically meant I completely forgot about her and full throttle my ‘do what I came to earth for’ mission.

She thought discrediting someone was to say unjustifiably mean things about him/her. All I had to do to counter her unwarranted aggression was to make sure it was exactly that – by PROVING by means of undeniable, factual, measurable evidence that I was none of the things I imagined her to be. in general about me would have said easy to manipulate world.

I tapped into my inner knowledge vault.

I shared and shared and shared.

I helped and helped and helped.

I went out of my way to serve others.

I created streams of blog posts, articles, videos, courses, spoke at events for free, shared my knowledge and advice freely, and made it a point to be the leading edupreneur I promised myself, my team and my industry.

I must admit that all of this initially came from a place of survival. From a terrifying starting point – but the real happy ending and immense learning outcome of this story was about to present itself….

There is always a happy ending for the Edupreneur…

Suddenly the messages of gratitude started pouring in. My inbox was flooded with people saying how much my content had helped them.

Sales of my courses increased dramatically, my follower count increased by over 3,000% in just a few months, we couldn’t keep up with inquiries and cases and I had to hire 5 new people and turn down cases.

My reports of people tagging me in Facebook groups as ‘the guru’ in my field were out of control, I was approached by podcasters and conference organizers to speak to their audiences and before I knew it, the place I thought being lost was really gone – now i was levels higher than before the whole debacle even started.

The power of giving had just shown itself to me in ways I could never have expected.

I was forced into an inner sense of urgency to SHOW the world what I had, what I could do, who I was and what I cared about and I did it without reservation.

The results of giving away my knowledge and showing people I could help them not only accelerated the whole thing and improved my business; but believe it or not also caused the woman in question to get back in touch a few months later and apologize profusely for her “unprofessional response” and actually utter the words ‘because everything you’ve done shows how much you care about your customers and how good you are at what you do, I’m sorry‘.

Responding to this client with heartfelt gratitude, I suddenly realized that having a delicate mojo was actually the essence of my strength.

And you know what Edupreneur? It’s yours too. So if you’re scared of a crazy customer and it’s holding you back even the tiniest bit – remember that this is your strength – the fact that you care, the fact that your heart is in the game, the fact that you worry about the results you deliver say EVERYTHING about who you are.

The most successful Edupreneurs are the ones with a heart, because this is the essence of our giving.

I’ve always believed in ‘giving is getting’, and have always been some sort of ‘speculate to collect’ entrepreneur. But this experience has shown me unequivocally that the more you give, the more everybody gets.



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